• ZECH (HANK) RENTERIA

    Design and Branding Expert for over 20 years

  • I HELP BUILD COMPELLING BRANDS

    Over 20 years of design and brand building experience.

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    Visually, creatively, and effectively.

    I'm an experienced creative entrepreneur and consultant who has helped numerous businesses build brands and brand evangelists.

     

    Over the past 20 years I have had experience of working with large companies, international businesses, and start ups.

     

    I enjoy working on branding, brand positioning, and extending brand reach for the long term. My background is apparel design, accessories, headwear, packaging, and logo design.

  • EXPERIENCE

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    Alpinestars

    Previous Sr. Designer

    Helped launch the vision of Alpinestars sportswear. Spent 7 years overseeing style continuity, directing, and designing apparel, graphics, headwear, and accessories. Create storyboards, color story, designed labels, and trims. Initiated collaborations with brands Supreme and UNDFTD.

    www.alpinestars.com

     

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    Ethika

    Previous Creative Director

    Previous Creative Director

    First to design and launch the vision, logo, and brand direction with Malcolm McCassy. Oversaw style continuity. Created Ethika logo. Designed all boxers, boxer briefs, headwear, soft goods and packaging. Created label package, trim guides, catalog, storyboards, and color story. Contributed to art direction for website and ads.

    ethika.com 

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    BEECH BRAND

    Co-Founder and Art Director

    Beech towels have a revolutionary antimicrobial protection that prevents the growth of bacteria, fungi, mold, mildew, algae and is environmentally friendly. Helped draw influencers and built the brand with friends. Built the website and design all products.

    beechbrand.com

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    Collaborations & Consulting

    Adrianne Ho for GQ China (Collaboration)

    I have been lucky enough to work with start ups to large organizations. I offer the same level of consultancy for any type of organization, with expertise in branding and product design. Below is a brief list.

  • Presentation Designer

    Art Directed, Logo Design, and built the below presentation examples, in PowerPoint, InDesign, and Keynote

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    HALO

    A medical device I helped invent, Patent Pending Application # 63189238. This invention was created to solve a problem, COVID-19, and future Viruses. This presentation was used to raise capital. Download here

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    BEECH

    The 1st surf towel invented to solve a problem, to help prevent your surf towels from smelling, using an eco-friendly technology. This presentation was used as a Brand Book to raise awereness about our towels, our team, and products for retailers and distributors. Download here

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    The Strand

    A Brand Guideline for a Surf Resort coming to Gilbert, AZ. Download here

  • TREND FORECAST

    xR & Products

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    Apparel Trends

    Fashion Forecast

    At Tilly's I was their Fashion Trend Analyst. Responsible for forecasting trends, colors, and brought in relevant brands. Today I continue to offer this for companies, to better strategize a stronger relevance in an ocean of brands.

    eCommerce Trends

    xR Technology

    My passion is to integrate past experience of apparel brand building, and retail to merge a powerful shopping experience for all online devices.

  • xR PASSION (Raw Example)

    I believe xR is the future in how brands will better communicate and enhance the eCommerce shopping experience on all devices.

    2017 we created this example created for mobile devices for Fortune 500 retail chains for a better shopping experience anywhere.

    This example we are shopping at a Venice Beach Handball Court.

  • ABOUT ME

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    About Me

    I pursue joy

    Born and raised in Southern CA.

    Grew up skating, ended up surfing.

    Hobbies, create vector patterns. ArticleReform.com

    Family 1st.

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  • INTERESTED IN WORKING TOGETHER?

    DROP ME A LINE