Fashion Trend Analyst (April 2012-November 2012)
Kept buyers informed on trends and color stories for the season, in all categories. Built relationships that brought in brands that Tilly’s wanted. Kept buyers informed on new brands that would be relevant. Created lifestyle groups that to define the different customers. Strategized a layout for the stores to better define these lifestyle genres.
Forecast Color Story, Coordinate Outfits for Catalogs
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Zech (Hank) Renteria 2015