Creative Director (November 2012 - August 2013)
First to design and launch the vision, logo, and brand direction with Malcolm McCassy. Oversaw style continuity. Created Ethika logo. Designed all boxers, boxer briefs, headwear, soft goods and packaging. Created label package, trim guides, catalog, storyboards, and color story. Corresponded with overseas developers. Contributed to art direction for website and ads. Designed trade show booth. Meet consistently with Malcolm, and head of domestic sales.
Designed Ethika Collection till 2014
Designed Ethika Trims and Packaging
Designed Ethika Trade Show Booth
3 - 3
Zech (Hank) Renteria 2015